WWD sources say Amazon (AMZN +2.6%) is moving forward with plans for a luxury platform, and the first international brands starting to launch in September.

Rumors have longed swirled that Amazon had luxury ambitions, hampered by the number of counterfeits on its e-commerce platform.

Earlier this year, Amazon the Counterfeit Crimes Unit, which included a global team of former federal prosecutors, experienced investigators, and data analysts.

Amazon also joined Valentino in a lawsuit against a counterfeiter who had been banned from selling on the site.

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