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DETROIT — General Motors Co. on Oct. 16 renamed its Detroit-Hamtramck Assembly plant “Factory Zero,” a sign of GM’s deepening commitment to an electric future that insiders call “zero zero zero.”

Detroit-Hamtramck, GM’s first fully dedicated electric vehicle plant, internally has been dubbed Factory Zero as it continues a push toward a future of what the automaker calls “zero crashes, zero emissions and zero congestion.”

GM plans to spend $20 billion on electric and autonomous vehicle technology through 2025. That includes producing 20 electric vehicles by 2023, among them the GMC Hummer EV to be built at Detroit-Hamtramck late next year.


A new name and a next-generation electrified future for the plant bordering the cities of Detroit and Hamtramck is a sharp contrast to plans for its future in November 2018, when GM labeled the plant “unallocated,” essentially marking it for closure.

GM announced a $2.2 billion investment at the plant following the end of negotiations with the UAW last fall after a 40-day strike. In addition to the Hummer EV, the plant will also be home to the Cruise Origin, an autonomous electric shuttle made by Cruise, GM and Honda Motor Co.

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