San Francisco videogame-engine company Unity Software (NYSE:U) has priced its IPO of 25M common shares at $52.00/share, higher than the price of $44-$48, which was already elevated from $34-$42.

Unity stands to bring in at least $1.3B at a valuation of $13.7B at that price, and is expected to commence trading on September 18.

Underwriters’ over allotment is an additional 3.75M shares.

Closing date is September 22.

Unity is going public as its biggest competitor, Epic Games faces a fight with two of the biggest platforms for videogames, Apple’s iOS and Google’s Android.

According to an article in newzoo, in 2020 global games market is expected to generate revenues of $159.3B, a healthy year-on-year growth of +9.3%. The market is expected to surpass $200B by 2023, with a CAGR of +7.7%.

Unity also goes public amid a wave of hot software IPOs. Snowflake, -10.39 recorded the biggest IPO for a software company on record earlier in the week, and has been joined by JFrog, -0.50% and Sumo Logic+22.18.

All three enjoyed strong debuts on Wall Street, with Snowflake more than doubling, JFrog increasing nearly 50% and Sumo Logic jumping more than 20% in their respective first days of trading this week.

Previously: Unity Software raises IPO price range to $44 – $48 (Sept. 16)


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